How to Rank Your Website on Google
How to rank your website on Google can be a tricky question. It requires knowledge of how Google works, how search engines are designed, and what steps you can take to get your business or personal website ranked highly by Google. This ultimate guide will give you all the information you need to know in order to learn how to rank your website on Google the right way!
Keyword Research
A keyword is a word or a phrase that people use when searching for something. Keywords are used in search engines like Google, Bing, and Yahoo! In order to properly optimize your website and improve its ranking with these search engines, you need to understand which keywords best describe your site and how often they're searched. This information can be found by conducting keyword research. You should get familiar with keyword research methods because it will be helpful when you're analyzing and evaluating different websites' organic results. When studying how well certain keywords drive traffic, you'll also want to look at keyword difficulty as well as keyword competitiveness. In basic terms, these metrics help determine how difficult it would be to rank for a specific keyword in comparison with other similar searches.
On-Page SEO
Now that your website is set up, it’s time to get it in front of as many eyes as possible. There are a lot of ways you can do that, including link building and adding new pages—but today we’re going to focus on SEO. SEO stands for search engine optimization, which means using certain techniques that improve your ranking with search engines like Google, Bing and Yahoo. On-page SEO refers to those practices specifically relevant to web pages themselves—including things like title tags and meta descriptions. The importance of these elements will depend on your industry and what type of page you’re creating (product page vs. service page), but understanding how they work will give you a solid foundation when it comes time to optimize them.
Track your progress and make improvements
In order to see your growth in organic traffic, you’ll need a web analytics tool that can provide actionable data. While there are plenty of free options out there, I suggest choosing a paid solution because it’s much easier and faster than installing tracking codes manually. If you don’t have time for proper tracking then it would be best for you to use a free option like Awario or Google Analytics, but keep in mind that those two aren’t as useful as real paid tools. No matter what, make sure you track your progress! See our SEO traffic guide for more information about getting started with web analytics.
Outreach
Google's algorithms are complicated, but their goal is simple: They want their users to find what they're looking for as quickly and easily as possible. If your site doesn't rank highly in search results, it's likely that users won't visit it at all. That makes getting your site onto page one of Google searches a top priority—and a tricky one at that. But if you keep your eye on quality content and promotion, you can help ensure that you're competitive in search results. Here's how to ensure you get those top-notch rankings.
Use your web pages effectively
Google has updated its algorithm several times over recent years. Now more than ever, your web pages need to be optimized for both search engines and users. If you have a dedicated homepage, ensure that it is easy for visitors to find what they’re looking for. Use keywords relevant to your business in relevant places (keywords are especially important when it comes to Meta descriptions). Don’t forget about your title tags and headers; these should also reflect your business name. Search engines read web pages differently now, so include content that people will actually want or need. Using keywords improperly can get you penalized, so be careful how many times you mention them as well as where you use them.
Stay on top of emerging trends in SEO
There’s no shortage of new SEO trends popping up every year. If you want your company to stay at the top of search results, you have to make sure that you stay in the know. This means staying up-to-date with new algorithm updates, and search engine penalties, and constantly monitoring your backlink profile for suspicious activity. To make sure your website continues ranking well in search engines, it’s essential that you keep tabs on emerging trends in SEO.